What it is: A limited-edition iconic vivid blue-red lip color hue, with a whipped, mousse-like texture that moisturizes lips for 10 hours. What it does: Ruby Boo kisses your lips with just the right amount of nonsettling, nonflaking, comfortable color. It delivers a blurred, high-impact matte look, while a special blend of vitamin E, powders and emollient properties provide excellent cushion, flexibility and wear. Designed with an hourglass-shaped applicator to perfectly hug your lips, this moisturizing lip color keeps lips looking and feeling soft and smooth all day long. How to use: Apply directly to lips as desired using the applicator. 0.17 oz.