What it is: MAC Viva Glam Lipstick is a lipstick with a history and a message.What it does: Every cent from from the selling price of MAC Viva Glam Lipstick goes toward helping women, men and children living with and affected by HIV/AIDs. In 1994, MAC introduced Viva Glam, an outspoken deep red that was universal in its appeal and its glamour. In 1997, a second lipstick was created, Viva Glam II, a lightly pinked mauve. Viva Glam III, a foxy brown plum lipstick was launched in 2000. Viva Glam IV, a heartful rose charged with gold, was introduced in March 2002. In March 2004, Viva Glam V makes its debut, a clear, smooth, pure neutral pink with a delicious Lustre finish! Viva Glam VI, the newest member of the Viva Glam family, is a warm terracotta-plum with pearl finish. How to use: Apply to your lips directly from the lipstick bullet or with a lip brush for more precision. Use with a lip pencil for a longer-lasting look with deeply saturated color. 0.1 oz. With every purchase of Viva Glam products, Nordstrom will donate 100% of the net sale to the M·A·C AIDS Fund to support women, men and children living with and affected by HIV/AIDS