What it is: The brand's number one lipstick shade in a whipped, mousse-like texture that moisturizes lips for 10 hours, in limited-edition packaging. What it does: The formula weightlessly kisses lips with an extra hit of hydration and just the right amount of nonsettling, nonflaking, comfortable color. It gives you that blurred, high-impact matte look you crave with a special blend of vitamin E, powders and emollient properties that provide excellent cushion, flexibility, wear and moisture. The lipstick also features an hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect. The formula is fade-resistant, noncreasing, nonflaking and nondrying. Devoted To Chili comes dressed to impress in a limited-edition monochromatic outfit.Research results:In a consumer test on 116 women after one week:- 95% agreed it applied smoothly onto lips.- 94% agreed it left lips feeling soft and smooth upon application.- 92% agreed it was colour-true throughout wear.- 91% agreed it left lips feeling moisturized upon application. How to use: Apply the formula directly to lips as desired with the hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect. Made in Canada