What it is: An iconic lipstick that gives back so you can put your money where your mouth is.What it does: 30 years later, the iconic lipstick that gives back has been maxed out to give lips more with a silky matte finish and good-for-lips formula that looks richer, feels better and lasts longer.Shade descriptions:- VIVA Heart (intense brownish blue-red)- VIVA Planet (creamy subdued pinkish-beige mauve)- VIVA Empowered (muted brownish-plum)- VIVA Equality (deep neutral shade)How to use: Apply lipstick directly to lips.Pro tip: Define lips with Lip Pencil or layer on Lipglass for a high-shine finish.- For every Viva Glam Lipstick purchased for $23 or more, M·A·C will donate $23 to support women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS