Powder Kiss Liquid Lipcolor Longwear Lipstick - PWDR KISS LQD LIPCOLOUR A LITTLE TAMEDBenefitsSmoothing, hydrating moisture-matte liquid lipstickJust the right amount of high-impact lip colorImmediate and 10-hour moistureLong-wearing, 10 hoursSmooth, stay-true lip color, 10 hoursSoft-focus and blurred lipstick color effectFade-resistant, non-settling, non-creasing, non-flaking and non-dryingKey IngredientsBlend of Vitamin E, Powders and Emollient Properties: Provide excellent cushion, flexibility, wear and moisture that will leave lips looking and feeling soft and smooth all dayResearch ResultsConsumer testing on 116 women after one week:95% said it applied smoothly onto lips94% said it left lips feeling soft and smooth upon application92% said it was colour-true throughout wear91% said it left lips feeling moisturized upon application - Powder Kiss Liquid Lipcolor Longwear Lipstick