This book targets a diverse group of professionals: Data Scientists and Analysts in the marketing domain looking to apply advanced AI/ML techniques to solve real-world marketing challenges Machine Learning Engineers and Software Developers aiming to build or integrate AI-driven tools and applications for marketing purposes Marketing Professionals, Business Leaders & Entrepreneurs who must understand the impact of AI on marketing Each reader is presumed to have a foundational proficiency in Python and a basic to intermediate grasp of machine learning principles and data science methodologies.