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Marketing Communications: Objectives, Strategy, Tactics / Edition 1
Barnes and Noble
Marketing Communications: Objectives, Strategy, Tactics / Edition 1
Current price: $81.00
Barnes and Noble
Marketing Communications: Objectives, Strategy, Tactics / Edition 1
Current price: $81.00
Size: OS
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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.