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Marketing for Cultural Organizations: New Strategies Attracting Audiences - third edition
Barnes and Noble
Marketing for Cultural Organizations: New Strategies Attracting Audiences - third edition
Current price: $180.00
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![Marketing for Cultural Organizations: New Strategies Attracting Audiences - third edition](https://prodimage.images-bn.com/pimages/9780415626972_p0_v4_s600x595.jpg)
Barnes and Noble
Marketing for Cultural Organizations: New Strategies Attracting Audiences - third edition
Current price: $180.00
Size: Hardcover
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As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers:
- Cost effective methods of researching the audience using technology
- Developing a consistent, branded online message
- Using social media to increase audience engagement, and involve them in the creative process
With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.