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Marketing Management and Strategy: An African Casebook
Barnes and Noble
Marketing Management and Strategy: An African Casebook
Current price: $180.00
![Marketing Management and Strategy: An African Casebook](https://prodimage.images-bn.com/pimages/9780415783347_p0_v2_s600x595.jpg)
![Marketing Management and Strategy: An African Casebook](https://prodimage.images-bn.com/pimages/9780415783347_p0_v2_s600x595.jpg)
Barnes and Noble
Marketing Management and Strategy: An African Casebook
Current price: $180.00
Size: Hardcover
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By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken.
The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.