is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results. Traditional channel marketing tactics are woefully behind the times. In , you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy. Blending practical frameworks with real-world examples, Moore and Thomas break the conventional "random acts of marketing" approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team. Whether you're new to the field, or a seasoned executive looking for fresh ideas, uncovers the channel marketing concepts and tactics that will kick your channel into high growth.