From the new man to the metrosexual, British society from the 1990s to the 2000s was pre-occupied with questions about masculinity, and more specifically with the idea that it was somehow ‘in crisis.’ The first book-length study of British cinematic representations of masculinity in this period, this fascinating study offers a feminist analysis of key tropes in this era, including the New Lad, fatherhood and masculine violence. Positioning these representations within the specific context of British manifestations of postfeminism and neoliberalism, the book explores the shifting representations of masculinity in popular British cinema and offers a detailed analysis of important recent developments in gender culture. With case studies of films like (1996), (1997), (1996) and (2002), this book is a fascinating insight into an understudied period of British cinema and culture.