Key Features • : Through a multiple method analysis of the myth, the authors provide empirical evidence for their decoupling of media violence from social aggression. : Taking a different perspective from most other books on media violence, this text shows how very easy—how almost imperceptible—it is to adopt an ideological perspective. : The book examines why theories generated by media violence/social aggression advocates aren't compatible with other social science theories that explain human behavior (and why they must be compatible in order to achieve validity). : The book explains that the clinical population's reactions to media violence are often improperly presumed to be the reaction of the general, psychologically well population. : Children are surely more vulnerable to many social and environmental influences than adults, but the degree of media vulnerability is often overstated. : This book helps policy makers sort through both the nature of the evidence they are presented with and the risks that such evidence poses to the public. Intended Audience This is an ideal text for graduate courses such as Mass Communication Theory, Media and Society, Media Effects, and Research Methods in Media in the departments of communication, media studies, journalism, sociology, cultural studies, and political science. It is also vital reading for scholars, researcher, and policy makers interested in media effects.