The book is written for those new to data analysis as well as the seasoned data scientist. It can be used for both teaching and research, and will particularly appeal to anyone who needs to describe data visually and wants to find and emulate the most appropriate method quickly. The reader should have some basic coding experience, but expertise in R is not required. Some of the later chapters (e.g., visualizing statistical models) assume exposure to statistical inference at the level of analysis of variance and regression.