Home
Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections
Barnes and Noble
Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections
Current price: $89.00
![Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections](https://prodimage.images-bn.com/pimages/9781538153796_p0_v1_s600x595.jpg)
![Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections](https://prodimage.images-bn.com/pimages/9781538153796_p0_v1_s600x595.jpg)
Barnes and Noble
Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections
Current price: $89.00
Size: Hardcover
Loading Inventory...
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy.
will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.