What it is: A whitening toothpaste with fluoride and activated charcoal that helps clean teeth and freshen your breath for a healthy-looking smile. What it does: It's formulated with the ideal balance of charcoal, antioxidants and silica along with fluoride for cavity prevention. How to use: Brush your teeth thoroughly after meals or at least twice a day or use as directed by a dentist. Do not swallow. To minimize swallowing, use a pea-size amount for children under six and supervise until good brushing habits are established. For children under two, ask a dentist. 4.2 oz. Paraben-free; sulfate-free; phthalate-free Not tested on animals Vegan Made in the USA of imported materials