What it is: A gel toothpaste formulated without fluoride that features a minty taste. What it does: It's formula includes blue, purple and silver ethically sourced mica to help polish and whiten teeth. How to use: Brush your teeth thoroughly after meals or at least twice a day or use as directed by a dentist. Do not swallow. To minimize swallowing, use a pea-size amount for children under six and supervise until good brushing habits are established. For children under two, ask a dentist. 4.2 oz. Paraben-free; sulfate-free; phthalate-free Made in the USA of imported materials