At Trader Joe’s, we love a good kaizen opportunity when we see one. And recently, after reviewing our private label household products lineup, we saw one—specifically, an opportunity to improve our much-loved Multi- Purpose Cedarwood & Sage Cleaner. New Trader Joe’s Multi-Purpose Cleaner delivers the same crisp, clean scent and gentle-yet-effective, plant- based cleaning power that our Customers have always loved—minus the synthetic dye, the methylisothiazolinone, and the laureth/myreth-5. Made with real Cedarwood & Sage oils and coconut-derived surfactants, it’s a biodegradable, never-tested-on-animals, multi-use solution that’s perfect for cleaning any water-safe surface in your home, from walls & countertops to tile & mirrors.