What it is: A super soft putty that uses kaolin and provitamin B5 to give hair a soft, loose finish.Who it's for: Ideal for those with medium to long hair.What it does: It has a light, creamy consistency that gives hair a healthy finish and allows for natural movement throughout the day. It's technical enough for expert barbers, pliable and easy enough to use at home. Paraben-free; phthalate-free; sulfate-free Made in the UK