What it is: A lash-enhancing mascara that builds your lashes with the richest black pigment, fiber-enriched voluming and an award-winning lash serum.What it does: With long-wearing, buildable coverage, it gives you the power to create any look from natural to dramatic. Utilizing the brand's Lash Enhancing Serum, this mascara also coats your lashes in lash-loving ingredients so they're conditioned, strengthened and enhanced, for longer-looking lashes in as little as six weeks. How to use: Starting from the base of your lashes, rotate and glide the brush up smoothly toward the tip of your lashes. Apply as many coats as needed to reach your desired look of length, volume and definition. 0.13 oz. Paraben-free; phthalate-free; fragrance-free; silicone-free Made in the USA