Why would a political theorist venture into the nexus between neuroscience and film? According to William Connolly—whose new book is itself an eloquent answer—the combination exposes the ubiquitous role that technique plays in thinking, ethics, and politics. By taking up recent research in neuroscience to explore the way brain activity is influenced by cultural conditions and stimuli such as film technique, Connolly is able to fashion a new perspective on our attempts to negotiate-and thrive-within a deeply pluralized society whose culture and economy continue to quicken.