'Care' and 'nurture' aren't words typically associated with business strategies. Yet, when one looks at leaders, business owners and experts who have had a real impact on others, care is almost always one of their defining characteristics. In fact, when you are able to practice care in your business - for your clients, for your staff and for yourself - you will find that you have increased retention and greater loyalty from both staff and clients, and far more sustainability in your business as a whole. But practicing care in your business is not just a matter of being nicer. To truly make care your competitive advantage you have to understand what's holding you back (a feeling that you don't have time, or energy, for example). Once you understand what's holding you back, then you have to start building the mindset, process and systems to help you get over those fears so that you can really deliver that nurturing to those in your business sphere. This book will show you the steps you should take to implement care, real care, into your business in a way that's both actionable and effective. Whether you're looking to see your business sustainably into the future, or grow to the next step in your career, Jane's ability to show you just how to take the elements of care and build them layer by layer into your business will see you achieving your goals and more.