A look in any city's phone book not only will show a wide range of church denominations and fellowships, but also a variety of worship styles. What is the same for each, however, is the centrality of worship in the life of a church. asks and answers this question "Why worship?" Scriptural models for worship suggest implications for building or revitalizing worship services which address contemporary cultural issues, a church's essential style, and the basic theology of worship. Numerous practical worship reforms are presented, including the principle of planning and the organization of the creative process. Deborah Moore Clark's insights will prove to be an essential ingredient to any church which hopes to bring meaning and vitality to the practice of worship.