What it is: This purple shampoo cleanses, tones and repairs while keeping hair hydrated from roots to ends.Who it's for: All hair types.What it does: This highly-concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. Suited for all blonde, lightened and grey hair-natural or stylist-created, root-to-tip or balayage-this non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet. How to use: Apply to wet hair. Lather fully and let process 1 to 3 minutes. Rinse. For more intense toning, leave on hair up to 5 minutes. 8.5 oz. Paraben-free; phthalate-free; sulfate-free; nut-free; phosphate-free; gluten-free; DEA-free; aldehyde-free; formaldehyde-free Cruelty-free Vegan Made in the USA