Sales can be hard! It’s challenging to not only connect with your potential clients but to establish trust. Luckily, you have the single most powerful tool at your disposal. You have the power of story. This practical, easy to follow book will help you navigate the ins and outs of storytelling for sales. You will discover: When you are ready to take your sales up a notch and increase your bottom line, learn to harness the power of story with “Once Upon a Bottom Line™.”