Sometimes a product has a special something you can’t quite pinpoint. But, in the case of peanut butter, we know exactly what makes it so good. It’s the peanuts. Before you say, “Duh, Trader Joe’s,” allow us to explain…

All of our Organic Peanut Butters are made with Valencia peanuts, grown only in Texas and New Mexico. In contrast, most commercial peanut butters are made from Runner peanuts. Runners are widely cultivated and have a high yield, but they’re just not as good tasting as Valencias. That’s because Valencias are naturally sweet with an intense peanut flavor—eliminating the need to add any kind of sweeteners or flavor enhancers. Valen- cias are so good, we use only two ingredients to make our Organic Creamy Salted Valencia Peanut Butter... You guessed it: peanuts and salt. Really, we think once you taste ours, you’ll wonder how you ever got through this much of your life without it.

(A note to “natural” peanut butter newbies: We don’t use hydrogenated oils to solidify the peanut butter, so the natural oils will rise to the top of the jar. To easily blend your butter together, store a new jar in your fridge upside down. When you’re ready to start enjoying it, turn it right side up, give it a quick stir and dig in!)