It’s possible you’ve been eating Trader Joe’s ready-to-bake Crescent Rolls for over a decade. If so, chances are really high you’ve been enjoying them. You know the ones: eight, bite-sized, Crescent-shaped Rolls, conveniently packaged in a refrigerated tube, ready at the drop of a hat to pop, bake, and enjoy. Still, no matter how celebrated any TJ’s product is, we’re always searching for improvements. In cases like these Rolls, there really isn’t much room for improvement—but we did find a way...

Introducing Trader Joe’s Organic Crescent Rolls. These are very similar to the previous version, though we’ve changed the ingredient deck. Now, each batch is made with organic ingredients, including organic wheat flour, organic cane sugar, organic sunflower oil...For those who prefer organic products, this is a huge change. But when it comes to taste, you’ll find that our new Organic Crescent Rolls are nearly identical to the conventional version: nice and buttery, with a flaky, layered texture that’s perfect for picking up sauces and gravies on a dinner plate. And they’re still super easy to make, super useful as an ingredient for dishes like pigs in a blanket, and still a stupendous value.