Would you eat it in a cup? Would you eat it on a cone? Of course we’d eat it in a cup, or on a cone, or with a spoon, while on the phone, or on the moon. With apologies to the good doctor (Seuss, that is), we’re having difficulty thinking of any scenario in which we wouldn’t want to enjoy Trader Joe’s Organic Vanilla Fudge Chip Ice Cream. Sounds good, right? It really is that good. TJ’s Organic Vanilla Fudge Chip Ice Cream comes from an ice cream supplier that does everything from pas- teurizing the fresh, locally sourced organic milk and cream to packaging and shipping the finished ice cream. They know their ice cream. One bite and you’ll want to know this ice cream. This is premium quality Organic Vanilla Ice Cream studded with rich, fudgy chunks of chocolate. Could we have called it Chocolate Chip? Sure. Somehow, though, when we tasted it (and tasted it again, just to be sure), that didn’t seem to be enough. This is ice cream with gravitas—it needed a name to match.