What it is: A revitalizing violet shampoo that corrects brassiness and yellow tones.Who it's for: Suitable for all hair types, especially those with blonde tones.What it does: It's specially designed to cleanse with affecting the brilliance of your hair's color, and contains optimal levels of violet pigment to brighten. Safe for daily use, it provides UV protection and works for those with color- and keratin-treated hair. How to use: Apply to wet hair, lather, then rinse. 8.5 oz. Paraben-free; sulfate-free; sodium chloride-free; gluten-free Dermatologist tested Cruelty-free Vegan Made in the USA