What it is: An illuminating shampoo that undoes dullness and yellow tones, revealing softer, brighter and perpetually vibrant hair.Who it's for: Anyone with grey or white hair.What it does: It tames aging hair while improving elasticity and defending against environmental stress factors. It protects and strengthens your hair, too. This shampoo is safe for those with color- or keratin-treated hair. How to use: Lather into wet hair, indulge, then rinse. 8.5 oz. Paraben-free; sulfate-free; sodium chloride-free; gluten-free Dermatologist tested Cruelty-free Vegan Made in the USA