After cofounding in 2009 in Milan and New York, Cay Sophie Rabinowitz is continuing the endeavor by launching her magazine with the new name of . magazine focuses its editorial practice on texts and image series by practitioners and professionals investigating the uses and abuses of photography. Alongside more conventional genres, such as Essay, Interview, and Portfolio, frames some of its content in sectors, such as "Collections," about curatorial and archival practice; "Means to an End," about the side effects of non-artistic image production; and "Picture Perfect," where photography is implicit in the production of the featured work, but is not always the resulting final medium. One outstanding feature is the critical approach to the cover, which acknowledges the delayed effect of image capture or so-called "after image," by featuring an artist or work to be discussed in the following issue. With a radical blend of arresting images, print quality, and distinctive design, magazine is the most recognized publication in the market fostering contemporary perspectives in photography as the medium crossing all creative industries and practices—art, design, fashion and propaganda, aiming at the core of our imagination.