What it is: A gentle, moisturizing cleanser that cleanses without stripping so that coils can stretch their style as long as possible between wash days.What it does: The magic of this cleansing formula is in its plant-based ingredients, such as shea butter, açai extract, grapeseed oil and Brazilian buriti fruit oil, all of which deeply cleanse coils while hydrating them with a rush of moisture. Coils are cleansed without being stripped of the moisture needed to stay defined and strong. How to use: Use as part of your wash routine. Pour a quarter-sized or larger amount into your hands and work together while adding water to liquefy. Apply to wet hair and massage in. Rinse and repeat for extra cleansing. 16.9 oz. Paraben-free; sulfate-free; phthalate-free Made in the USA