Drawing on empirical evidence from news organisations in sub-Saharan Africa, investigates and maps out professional practices emerging with journalists’ direct interactions with readers and sources via online user comment spaces and social media platforms. Using a social constructivist approach, the book focuses on the challenges relating to the elite-centric nature of active participation on the platforms, while also highlighting emerging ethical and normative dilemmas. The authors also point to the hidden structural controls to participation and user engagement associated with artificial intelligence, chatbots and algorithms. These obstacles, coupled with low digital literacy levels and the well-established pitfalls of the digital divide, challenge the utopian view that in Africa interactive digital technologies are the spaces for democratic participation. This is a valuable resource for academics, journalists and students across a wide range of disciplines including journalism studies, communication, sociology and political science.