What it is: A flexible gel that provides long-lasting hold without breaking or drying hair and nourishing hair while creating a slick look.Who it's for: Ideal for curly, coily and tight hair textures.What it does: This flexible Strong Hold Gel provides long-lasting hold without breakage. Nourishing and fortifying, the healthy-hold gel texture has a built-in slippage to easily distribute through the hair. It's ideal for a slick look and styles that need extra support. Founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of neroli, rose and patchouli. How to use: Apply the gel onto wet or dry hair and style into a slick look. Use as desired. Made in the USA Black Owned/Founded