What it is: A softening and strengthening mask that delivers slip, curl elongation and definition to coils, leaving hair fortified and hydrated.Who it's for: Ideal for curly, coily and tight hair textures.What it does: The rice water-infused treatment mask has softening and strengthening properties such as rice water ferment and moringa seed extract to deliver slip, curl elongation and definition. The protein-infused treatment mask leaves curly hair hydrated, silky and pampered. Founder Tracee Ellis Ross picked this to be clean and not overpowering with notes of orange blossom and geranium. How to use: Apply the mask on wet, detangled hair before or after cleansing depending on preference. Let sit on hair for 5-10 minutes. Then rinse. Use as desired. 15 oz. Paraben-free; phthalate-free; sulfate-free; silicone-free; formaldehyde-free; formaldehyde releasing agents-free; mineral oil-free; retinyl palmitate-free; oxybenzone-free; coal tar-free; hydroquinone-free; triclocarban-free; triclosan-free Made in the USA Black Owned/Founded