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Persuasive Imagery: A Consumer Response Perspective / Edition 1
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Persuasive Imagery: A Consumer Response Perspective / Edition 1
Current price: $63.99
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Barnes and Noble
Persuasive Imagery: A Consumer Response Perspective / Edition 1
Current price: $63.99
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Written in a non-technical language, this volume is divided into four sections:
Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.