Over one hundred artists, friends, and colleagues agreed to be interviewed, and they help to provide insight into Asher's personality and working methodology. Included are singers Jackson Browne, David Crosby, Marianne Faithfull, Carole King, Kenny Loggins, Graham Nash, Aaron Neville, Randy Newman, Bonnie Raitt, Linda Ronstadt, JD Souther, and James Taylor; producers Lou Adler, Mike Curb, Richard Perry, Al Schmitt, and Sir George Martin; musicians Hal Blaine, Andrew Gold, Danny Kortchmar, Paul Shaffer, and Waddy Wachtel; and actors Kevin Kline and Robin Williams. Many of these participants also provided previously unseen photographs. Asher was also one of the first producers to list the musicians that played on his sessions, realizing how important they were to the success of each project. These mini-portraits not only contribute to the telling of his story, they ultimately give the reader a history lesson on the last fifty years of popular music. Of course, Asher's life and work did not occur in a vacuum, and David Jacks places his progress in context with what was occurring in the culture that surrounded him, from the pervasive doldrums that America was experiencing right before the Beatles (and Peter and Gordon) exploded upon its shores to the civil rights tensions that surrounded the interracial tour Dick Clark sent through the Southern US in 1965, to the end of the 1960s and the public's need for a soothing confessional tone in their music after a decade of turmoil, which artists like James Taylor provided. Asher has also had a unique insider's view into the changing world of the music business—from the mid-1960s explosion of British artists to the 1970s corporate takeovers of independent labels, from the MTV era of the mid-1980s to the modern era of 360 degree deals and digital streaming. He is practically alone in his success as a hit-making artist, a hit-making producer, and a manager for hit-making talent. His ability to produce projects with such a broad range—rock, pop, folk, country, rhythm and blues, jazz, dance, Latin, classical, comedy, and Broadway and movie soundtracks—is almost unheard of. And in a business rife with shady characters, his intelligence, honesty, and business sense has earned the respect of all he's worked with. Still producing exciting work in the entertainment industry, Peter Asher has quite a story to tell.