What it is: A no-filter primer that instantly tightens, firms and blurs the look of skin for flawless makeup application.What it does: The sheer, tone-adjusting formula blends onto all skin tones to even and smooth. BarPull enhances the instant effect while hydrating skin and providing long-term anti-aging benefits. Elastiflex IQ helps improve the look of smoothness and elasticity over time.Research results:Based on a 4-week clinical and consumer perception study on 31 women, ranging in age from 38 to 70:- 100% agreed product blended well with skin tone and absorbed quickly- 93% agreed skin had less visible pores- 90% agreed fine lines and wrinkles looked less noticeable- 90% agreed skin appeared firmer, tighter and smootherHow to use: Shake well. Sparingly apply a thin layer to freshly cleansed, dry skin. Remain expressionless. Product will dry within 3 to 7 minutes. When your face feels pulled and tight, continue with makeup application. If using a serum and/or moisturizer, allow the products to fully absorb and dry before applying primer.Pro tips: The effect of Instant FIRMx No-Filter Primer works best on clean, dry skin. Wear under makeup or alone for a beautiful, natural-looking, skin-perfecting finish. Paraben-free; sulfate-free Made in the USA