What it is: An anti-fade shampoo that gently cleanses to preserve color intensity and radiance.Who it's for: Color-treated or highlighted hair.What it does: At the heart of the formula is a rice peptide complex that locks in pigments deep within the hair fiber to protect color intensity for up to 12 shampoos. Antioxidant tara and sunflower seed tannins protect from damage and limit degradation of pigments to protect color radiance. An extraction of white mallow makes hair twice as shiny.Research results:In a clinical study carried out on 22 volunteers for 28 days, on color-treated, highlighted hair:- 100% said it limits color fading up to 12 shampoos- 95% said the color is still just as intense and radiant for up to 12 shampoosHow to use: Massage a small amount onto a wet scalp, then rinse. 8.45 oz. Paraben-free; phthalate-free; silicone-free; sulfate-free Alcohol-free Made in France