What it is: A shampoo that gently cleanses and moisturizes hair and neutralizes unwanted tones from the first application.Who it's for: Bleached blonde, grey or white hair.What it does: It's formulated with purple pigments that neutralize unwanted coppery yellow tones to revive radiance of cool tones. Edelweiss extract protects hair fiber from free radicals to limit yellowing. An extract of organic white mallow extract makes hair twice as shiny.Research results:In a clinical study carried out on 22 volunteers for 28 days, on bleached blonde, grey or white hair:- 100% said the hair is softer- 96% said the hair is shinier- 91% said the color is radiant and bright- 82% said hair has bright reflectionsHow to use: Massage a small amount onto a wet scalp, then rinse. 8.45 oz. Paraben-free; phthalate-free; silicone-free; sulfate-free Alcohol-free Made in France