The result of the 1992 British general election confounded the predictions of most pollsters and commentators. This book examines the process of communication between politicians and voters during the campaign. The contributors—politicians, party strategists, journalists, pollsters and political scientists—examine the role of the press and television in communicating the claims of the parties to the electorate and the response of the voters to the politicians. In addition, it focuses on the attempts of politicians to manipulate the mass media, and the media's resistance of these attempts.