This book is a must for any graduate seeking a career in the world of PR, and a fascinating insight into that world for those on the outside. This book will give you the inside track knowledge of how to get into the business and how to rapidly get ahead. Public relation is a great opportunity for talented people to build an exciting careers. There are plenty of practical tips in this book, but there are no tricks involved; working at this process logically and imaginative is actually the best proof that you have some of the important qualities for success in public relations. This book may be easy to read, but it is far more detailed than most career guides. Getting yourself fit for those best opportunities will involve much hard work. Read the whole book through once, or more. Then go back to the sections where you think you may be weakest - and do not just read the advice, carry out the initiatives that will get you to the top of any shortlist.This book is a must for any graduate seeking a career in the world of PR, and a fascinating insight into that world for those on the outside. This book will give you the inside track knowledge of how to get into the business and how to rapidly get ahead. Public relation is a great opportunity for talented people to build an exciting careers. There are plenty of practical tips in this book, but there are no tricks involved; working at this process logically and imaginative is actually the best proof that you have some of the important qualities for success in public relations. This book may be easy to read, but it is far more detailed than most career guides. Getting yourself fit for those best opportunities will involve much hard work. Read the whole book through once, or more. Then go back to the sections where you think you may be weakest - and do not just read the advice, carry out the initiatives that will get you to the top of any shortlist.