Excerpt from Principles of Salesmanship Men vary greatly in their ability to sell goods. Some are successful because of an inborn aptitude for selling; others succeed through study and practice in the business world. Whatever a man's natural ability may be, it can be developed and made much more effective by the systematic study and application of the principles of salesmanship. This statement is borne out by the experience of The National Cash Register Company, The Burroughs Adding Machine Company, The Edison Dictating Machine Company, and other big concerns which have solved the difficult problem of marketing an expensive specialty on an international scale. Such firms as these could not possibly sell their goods through the length and breadth of the civilized world if their sales depended solely upon the efforts of men who are naturally salesmen. They have been compelled to take the average man as they find him, train him in the methods of the experienced salesman, and then try him out. This careful preparation enables nine men out of ten to make good where formerly 90 per cent would have failed if left to their own devices. Ex perience proves that whatever natural ability a man may possess, his value as a sales producer will be incomparably greater if he is trained to use his analytical and reasoning faculties as well as the natural intuition of the born salesman. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.