After a lifetime of overachieving, aiming to be excellent at everything, and three failed tech startups in Silicon Valley, Kelly Trach was stirred by a simple question: Now a six-figure business coach, Kelly poses the same question to you: What if you just did what you’re good at? Despite conventional wisdom, the gifts and experience you need are already innate. Having that “it factor” or “special ingredient” isn’t as elusive as you may think. takes you on a self-reflective journey to find your own gifts (especially when you don’t feel “gifted” at all), asking questions like: Through these questions and more, you’ll uncover the ways you naturally excel, relinquish the lie that you’re not “good enough,” and discover how to convincingly convey your value to anyone. In the process, you’ll unlock the gumption to go after what you really want and ditch the mindset blocks holding you back—because YOU have an inherent genius. You just have to find it.