A Must Have Resource For All Businesses and Organizations.Everything you need to launch a publicity plan from beginning to end.This comprehensive workbook is ideal for do-it-yourself publicity plans. You'll learn how to: *Create your custom media contact list*Develop press releases and media announcements that attract attention*Create a relationship with reporters, editors and producers*Develop interview talking pointsHandle yourself during a news, radio and TV interview*Leverage publicity opportunities and turn them into sales*Write a professional bio*Work with a photographer to take an excellent head shot photoIncludes practical tips that walk you through your plan step by step with dozens of examples