Meet the button down that doesn’t make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an impossibly soft, stretchy fit that looks anything but slouchy, but feels like it’s been worn for years. Get the polished look, without the stiff fabric.

Puremeso

When we started this company out of our parents’ basement we had four shirts – three of them weren’t great, and one of them was Puremeso. Every night when we thank God for our company, we spend a few seconds on Puremeso.

Puremeso is the fabric that started it all at The Normal Brand. This was the fabric we developed for our first Normal Shirt. We wanted something that was insanely comfortable and built to last. Puremeso is durable enough to hold up, while still looking effortless. Made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener, this will be the softest, most comfortable addition to your closet