When we started this company in our parents' basement, we did it with one shirt: the Puremeso Henley. Channel your inner 80s kid with these retro henleys in our softest ever Puremeso fabric. Finished with a special wash and softener, these henleys have that distressed vintage look, in a modern fabric that you’ll want to wear everywhere.

Puremeso

When we started this company out of our parents’ basement we had four shirts – three of them weren’t great, and one of them was Puremeso. Every night when we thank God for our company, we spend a few seconds on Puremeso.

Puremeso is the fabric that started it all at The Normal Brand. This was the fabric we developed for our first Normal Shirt. We wanted something that was insanely comfortable and built to last. Puremeso is durable enough to hold up, while still looking effortless. Made of our custom cotton/polyester/spandex blend fabric, garment washed, and finished with a special softener, this will be the softest, most comfortable addition to your closet