Structured in three parts: Section I poses questions around some fundamental data visualisation principles, while Section II introduces more advanced questions, challenging perceived best practices and suggesting when rules are open to interpretation or there to be broken. The questions in Section III introduce further themes leading on to specific ideas and visualisation projects in more detail. will appeal to any reader with an interest in creative or unconventional data visualisation and will be especially useful for those at a beginner or intermediate level looking for inspiration and alternative ways to deploy their data visualisation skills outside of conventional business charts.