If you want to learn how to develop effective machine learning solutions to your business problems in R, this is the book for you. Perhaps you already know a bit about machine learning, but have never used R, or perhaps you have some knowledge of R but are new to the concept of developing machine learning solutions - in either case, this book will get you up and running quickly. It would be helpful to have a bit of familiarity with basic object-oriented programming concepts, but no prior experience is required.