What it is: A shampoo that helps neutralize unwanted yellow tones with a highly buildable, antioxidant-rich, pigmented toning formula.Who it's for: Ideal for those with blonde hair; safe for colored and chemically treated hair.What it does: The shampoo deposits pigments evenly for seamless toning results. It gently cleanses, moisturizes and helps repair color-treated hair as it nourishes and helps protect against future yellowing. It provides buildable toning by counteracting oxidation and unwanted yellow tones. It is a gentle and rich formula that helps clean and repair chemically treated hair while providing hydration and increasing hair elasticity.Key ingredients:- Lilac flower stem cells add shine and repair damaged, lightened hair from the inside out- Unique nutrients enrich and revitalize chemically treated hair- Violet flower-derived pigment delivers toning while the antioxidants protect hair from damaging free radicals- Vitamin B and E nourish and protect hair from the environment and provide hydration and smoothing benefits- Shea butter provides hydration for dry hair and helps repair with the high content of rich fatty acids- Keramatch vegan keratin repairs chemically treated hair by matching and strengthening the hair's naturally found keratin in the cortex- BLEU Molecule Complex helps strengthen and add shine to strands 8.5 oz. Paraben-free; gluten-free Vegan Made in the USA