What it is: A beautifully fragranced shampoo that makes hair color last.Who it's for: All hair colors.What it does: Made with a range of truly delicious ingredients such as pea extract sourced from India, golden root extract grown in Sweden, rice extract from Brazil and heavenly hibiscus extract from Egypt, this shampoo leaves hair feeling as good as it looks. It also smells fantastic thanks to the brand's signature fragrance Relative Paradise, which has hints of Silician lemon, amber, eucalyptus, tangerine, tree moss and green tea. How to use: Apply to the middle of your hair and work through from roots to ends. Paraben-free; gluten-free; sulfate-free Cruelty-free Vegan Made in the USA